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The validation of expertise, more career opportunities, salary enhancement, instant promotion, and membership of Salesforce certified professional community. In this way, the Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) can not only validate their skills and knowledge level but also put their careers on the right track. By doing this you can achieve your career objectives.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q153-Q158):

NEW QUESTION # 153
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)

A. If testing/development business unit($) is required
B. If data/content needs to be segregated between brands/geographies
C. Number of Sales Cloud sandboxes
D. Number of Marketing Cloud users.
E. Number of brands/geographies which NTO operates

Answer: A,C,E

NEW QUESTION # 154
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field.
C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
D. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

Answer: C

Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5

NEW QUESTION # 155
A customer asks why the send time values with an email are not being added to a Send Log.
Which two actions would successfully write send time variable to their Send Log?

A. Use the WriteToLog() AMPscript function in the content.
B. Ensure the send log is linked in an attribute group.
C. Match an AMPscript variable name to a Send Log field.
D. Enable send logging to a data extension during send process.

Answer: C,D

Explanation:
Two actions that would successfully write send time variables to their Send Log are:
* Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named
@ProductName, then the value of @ProductName will be written to the ProductName field in the Send Log.
* Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the SendLog, they can use WriteToLog("ProductInfo",@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5

NEW QUESTION # 156
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a Journey with a Salesforce Campaign entry source and an Email Activity
B. Create a Journey with a Salesforce Data entry source and an Email Activity
C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
D. Create a scheduled Automation with a Query Activity and a Send Email Activity

Answer: B

Explanation:
Explanation
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5

NEW QUESTION # 157
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers

A. Long and Short Codes are not available for all countries.
B. Inbound messaging only works with local Long or Short Codes.
C. Opting in for messages can only be done via inbound message.
D. Not all countries are supported by MobileConnect.
E. NTO would be charged by mobile operators directly for messages.

Answer: A,B,D

Explanation:
Three considerations that should be made before implementing MobileConnect are:
* Long and Short Codes are not available for all countries. Long codes are local phone numbers that can be used for sending SMS messages in some countries, while short codes are special numbers that can be used for sending SMS messages in other countries. However, not all countries have long codes or short codes available or supported by MobileConnect.
* Inbound messaging only works with local Long or Short Codes. Inbound messaging is the ability to receive SMS messages from subscribers in response to outbound messages or keywords. This feature only works with local long codes or short codes that match the country of the subscriber's mobile number.
* Not all countries are supported by MobileConnect. MobileConnect relies on mobile operators and aggregators to deliver SMS messages to different countries, but not all countries have these services available or supported by MobileConnect.
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_overview.htm&type=5

NEW QUESTION # 158
......

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Marketing-Cloud-Consultant Real Questions–Best Material for Smooth Salesforce Exam Preparation

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q153-Q158):

Free Marketing-Cloud-Consultant Exam Questions – The Latest New Test Registration for Salesforce Marketing-Cloud-Consultant: Salesforce Certified Marketing Cloud Consultant

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